The challenge
Polaris is one of the world’s largest powersports vehicle companies. Based in the US state of Minnesota, the company manufactures off road vehicles, snowmobiles and motorcycles. Faced with a diverse range of data from distributors and dealerships, Polaris required an on-going delivery of fit-for-purpose data, aggregated into a single, reliable and secure feed.
Polaris selected ETL to help integrate their European and Middle East dealership network.
The solution
ETL has designed a bespoke version of its DataHub platform to integrate Polaris’s inventory and sales data. The data is collected daily from dealers and distributors via direct database access or file feed, depending on the data source. DataHub then cleans and validates the data, guided by the bespoke processing rules created for Polaris by ETL’s consultants. The overall solution is then managed and supported by ETL with minimal involvement from Polaris or their dealer network.
Polaris accesses the collected data from Amazon Redshift, a cloud-based database hosted by Amazon Web Services. Amazon’s S3 file storage service is used to transfer data from DataHub to Redshift. This enables Polaris to leverage Amazon’s fast, scalable cloud storage. To futureproof the system, DataHub can upload and process even petabytes of data via Redshift.
Dealer data has now been successfully integrated in markets including across Europe and the Middle East. The Australian network is now being incorporated into the system.
