Welcome to Data, Demystified

What’s Data Demystified?

I’m Jane, head of engagement here at ETL. I’ve spent my career in sales and marketing, so I know what it’s like when you can’t do the activity you want to do because of lack of clear, actionable data.

So I’ve created Data Demystified, a fortnightly newsletter for people working in sales and marketing. I’m not a tech person. So, using a jargon-free approach, I’ll clearly demonstrate ways to turn your sales and marketing data into your secret weapon for growth.

Every fortnight, I’ll break down the tools and strategies that help you unlock the revenue potential hiding in your CRM (and all the other databases where your data might be lurking!). You may be implementing promotions, optimising marketing campaigns or planning VIP treatment for your best customers. Whatever the activity you’d like to work on, I’ll show you how to use your data to grow your sales, faster.

No data jargon. Definitely no tech talk. Just clear, practical ways to use your data better.

Let’s turn your data into profit.