Data management best practice

What data integration projects actually cost

By Jane Steen, Head of Engagement at ETL. Many data integration project estimates are wrong in a particular and slightly ... What data integration projects actually cost

Four things that decide whether or not a data integration project works

By Jane Steen, Head of Engagement at ETL. If you’re accountable for the data in a large organisation, the problem ... Four things that decide whether or not a data integration project works

How to make your customer data earn its keep

By Jane Steen, Head of Engagement at ETL. Most sales and marketing teams are not short of data. CRM records, campaign ... How to make your customer data earn its keep

What crokinole can teach us about data integration

By Chris Griffin, Professional Services Director at ETL. When you think of cutting-edge data integration, the image of a traditional ... What crokinole can teach us about data integration

Why data integration is crucial for successful digital transformation

By Jane Steen, Head of Engagement at ETL. New research indicates that digital transformation could boost the UK economy by ... Why data integration is crucial for successful digital transformation

Data management conferences for 2026

Conference season is about to start, and we've trawled the conference and exhibition industry for the best, most useful events for people working in data management. To save you time, here's our round-up of our top recommendations. The list is in chronological order for easy scanning. You'll find an automotive section for those working in one of our focus industries, plus a generic list of events.

What is data storytelling?

Definition of data storytelling Data is expanding in all directions, with huge volumes growing alongside almost every aspect of our ... What is data storytelling?

What is first party data? And second, third and zero?

The definitions and differences, explained. Since the introduction of the European Union’s General Data Protection Regulation (GDPR), there’s been a ... What is first party data? And second, third and zero?

How to create a successful data integration plan

Data integration is about creating a single stream of consolidated data. To ensure that this stream of data is accurate, ... How to create a successful data integration plan

7 data management trends to watch in 2025

As we head into a new year, data management continues to evolve at a rapid pace. With the increasing volume ... 7 data management trends to watch in 2025