By Jane Steen, Head of Engagement at ETL. Most organisations talk about “the customer relationship” as if it lives in one ... When one customer relationship depends on many systems: dealer data, DMS integration and the agency model
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By Jane Steen, Head of Engagement at ETL. Often, data integration technology decisions are framed as build versus buy. But the ... When to choose bespoke vs off-the-shelf data integration
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By Jane Steen, Head of Engagement at ETL. Most data integration problems don’t begin as integration problems; they begin as ... What to do when your data lives in a dozen systems
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By Jane Steen, Head of Engagement at ETL. Many data integration project estimates are wrong in a particular and slightly ... What data integration projects actually cost
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By Jane Steen, Head of Engagement at ETL. A manufacturer can usually tell you, to the trim and the paint ... The OEM–dealer data gap: why manufacturers can’t see their own network
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By Jane Steen, Head of Engagement at ETL. If you’re accountable for the data in a large organisation, the problem ... Four things that decide whether or not a data integration project works
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By Jane Steen, Head of Engagement at ETL. When you ask most aftersales teams how retention is doing, you’ll get ... Where your aftersales customers disappear: Using network-wide data to fix service retention
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By Jane Steen, Head of Engagement at ETL. Most sales and marketing teams are not short of data. CRM records, campaign ... How to make your customer data earn its keep
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By Jane Steen, Head of Engagement at ETL. Dealer network development and quality management teams sit at the intersection of operations ... Turning dealer audits into real performance gains
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By Chris Griffin, Professional Services Director at ETL. When you think of cutting-edge data integration, the image of a traditional ... What crokinole can teach us about data integration
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